Shoe Stop was started in 1978 by Semon and Joan Frelich and their three
sons - Jim, Steve and Jeff. Originally located at Olive and Fee Fee, this
family business currently has five locations in the St. Louis area.
Specializing in ladies name-brand shoes and boots for less (20%-60% below
department store prices), Shoe Stop also caters to the hard-to-find size with
a great selection of narrows, mediums, wides and sizes 4 through 13.
In 1991, Kelly joined the family business when she married Steve. They have
three boys - Josh, Dave and Sam and a baby girl,
Sydney Nicole.
All family members, besides being on the sales floor, have their part in keeping
Shoe Stop going strong. Joan and Semon handle the bookwork, Kelly does the
payroll, and Jim and Steve do the purchasing and distributing. Jeff started his own reggae record label in 2003,
Skank Records,
and works at the stores part-time.
This close-knit family who loves to have fun and prides themselves on their
friendly customer service, invites you to shop one of their five area locations
and see for yourself why Shoe Stop continues to remain one of St. Louis' favorite
ladies shoe stores.
